Air Asia will continue the partnership with Dorna Sport for title sponsor of Japanese GP in 2012 and 2013, and the Australian GP in 2012. As wrote on MotoGP.com, Air Asia's CEO told that they are believe that the relationship betwen Air Asia and MotoGP will allow them to expand the brand.
Pau Serracanta, Managing Director Commercial Area
"I am very pleased with this new agreement we have signed with AirAsia, appointing them as title sponsor for the Japan and Australia GPs for the next two years. This airline has been named the best low cost airline for the past two years thanks to the excellent service it offers to thousands of passengers. Most importantly, this alliance allows them a presence in two very important markets for them; in Australia, where they have been offering their services for some time, and in Japan, where they have recently begun operations. I hope this relationship continues to be as successful as it has been to date, as we are extremely satisfied with the results the partnership has brought."
CEO of AirAsia, Tony Fernandes
"Our close relationship with MotoGP is further strengthened through the signing of this agreement. Our airline believes in MotoGP because it allows us to expand our brand awareness and also helps us reach a young audience who are going to use our broad range of services. Our involvement in the MotoGP World Championship increases every year, as AirAsia has also been involved in the sponsorship of teams and riders, something which started in 2009 with Zulfahmi Khairuddin and continues to this day. This involvement demonstrates our belief in motorcycle racing, a thrilling sport with millions of fans around the world."
source: MotoGP.com
